Paola E. Fox - Senior Product Designer

paolafoxr@gmail.com  · LinkedIn

Senior Product Designer with 5+ years of experience designing digital products across healthcare, enterprise, fintech, security, SaaS and AI-enabled products. I work across the full product design lifecycle, from discovery and problem framing through research, information architecture, interaction design, prototyping, validation and delivery.

I partner with Product, Engineering and business stakeholders to translate complex requirements into intuitive, scalable product experiences. Having worked both within cross-functional teams and independently as the sole designer, I bring strategic thinking, hands-on craft and a strong focus on balancing user needs, business goals and technical constraints.

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Core expertise

Product strategy & discovery
Product discovery, problem framing, requirements definition, user research, stakeholder alignment and product prioritisation.

UX & interaction design
End-to-end product design, information architecture, user flows, journey mapping, interaction design, prototyping and usability testing.

Systems & delivery
Design systems, accessibility, design QA, design-to-development handoff, cross-functional collaboration and B2B and enterprise product design.

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Experience

Senior Product Designer | Opencare

November 2025 – Present · Remote

Lead product design for the Patient app redesign, shaping the experience from problem framing and discovery through interaction design, high-fidelity UI and delivery.

Partner with Product and Engineering to clarify requirements, identify opportunities and translate complex needs into user-centred solutions.

Shape user journeys, information architecture and interaction patterns to simplify patient experiences and reduce friction.

Bring structure to ambiguous product problems while balancing patient needs, business priorities and technical constraints.

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Independent Product Design Consultant | Cheesecake Labs

June 2025 – Present · Remote

Led product design independently across two digital products, including a product for a major Brazilian bank, operating as the sole designer on the engagements.

Took ownership of product decisions wherever requirements were undefined, shaping information architecture, user flows, interaction patterns and overall experience direction.

Worked directly with Product, Engineering and client stakeholders to translate business objectives and technical constraints into scalable product experiences.

Established an accessibility-first approach, considering the scale and diversity of the eventual user base.

Owned design from problem framing through prototyping and delivery, balancing user needs, business priorities and technical constraints.

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Senior E2E Product Designer / Manager | Atlas Technologies

June 2025 – November 2025 · Remote, Portugal

Led end-to-end product design across monetisation, lead generation and product growth initiatives, remaining hands-on across strategy, UX, UI and delivery.

Contributed to a 35% increase in paid-feature adoption through product and experience improvements.

Contributed to a 21% increase in qualified leads through improvements to lead-generation experiences.

Partnered with Product, Engineering and technical stakeholders to translate business objectives into product strategies, user flows, prototypes and production-ready experiences.

Built and managed the Design System roadmap and backlog to support consistency and scalability.

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Head of Product Design | Pixelfox

February 2024 – June 2025 · Remote

Led end-to-end product design across concurrent client engagements for Metal Toad, LensLock and Prosper Tech, covering payments, security, recruiting and AI-enabled learning.

Guided 0-to-1 product development and product optimisation through discovery, user research, heuristic evaluation, information architecture, prototyping and UI design.

Built and evolved design systems and reusable patterns for web and mobile products in collaboration with engineering teams.

Managed multiple engagements simultaneously, owning scope, communication, prioritisation and delivery.

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B2B Product Designer | Motorola Mobility

September 2022 – October 2023 · Campinas, Brazil

Designed enterprise experiences for the ThinkShield ecosystem, translating complex device-management and security workflows into scalable product experiences.

Partnered with global stakeholders, Product and Engineering to gather requirements, define opportunities and prioritise product improvements.

Defined information architecture, user journeys, interaction flows and interfaces across web, mobile and embedded experiences.

Managed and evolved the product Design System to improve consistency and implementation quality.

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Product Designer | Instituto Eldorado

July 2021 – September 2022 · Manaus, Brazil

Conducted user research, interviews, usability testing and market research to identify user needs and product opportunities.

Designed end-to-end experiences spanning information architecture, user flows, wireframes, prototypes and high-fidelity UI.

Developed design systems and style guides, translating stakeholder feedback into actionable design decisions in collaboration with development teams.

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Education

Postgraduate Specialisation in User Experience Design
Universidade do Extremo Sul Catarinense, Brazil · 2023

Bachelor in Graphic Design
Faculdade Martha Falcão Wyden, Brazil · 2023

Bachelor of Architecture
Universidad Rafael Urdaneta, Venezuela · 2015

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Certifications

Google UX Design Certificate

Customer Experience Management

Scrum Foundation Professional Certificate (SFPC)

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Tools and Technologies‍

Design & prototyping: Figma, FigJam, Figma Make

AI-assisted workflows: Claude, Claude Code

Product & collaboration: Jira, Confluence, Monday.com, Notion, Miro

Product insights: FullStory

Design systems & technical: Storybook, HTML/CSS, responsive design, design-to-development handoff, Git

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Languages

Spanish: Native

English: Fluent

Portuguese: Fluent

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Let's design something meaningful.

Based in Portugal and experienced in working with international teams, I'm interested in complex product challenges where thoughtful design can make a meaningful difference.

Get in touch